Have you seen this new 3-hour long ad? Did you like it? ‘Transformers’: The Anatomy of a Cross-Platform Money Maker

‘Transformers’: Th... variety.com screenshot

I must admit when I was young I really loved Transformers. I actually had a few of these at home and loved playing with them and watching Transformers cartoons... but I've only seen the first installment of this franchise on big screen... and it was fun. Have you seen the newest one? Is it any good?

And as you can see, it brings lots of money to Hasbro but most of all, it makes them sell even more of the robots to the children... wow.

Posted on Tuesday, July 15, 2014