★ Makes total sense (by @gruber): The Case for a New Lower-Cost iPhone

Daring Fireball: The Case for ...

A good strategy from Apple: iPhone 5C (as in "cheap" or "colors :-) and the iPhone 5 and the iPhone 5S (as in "super" or "speedier" or "spectacular" or just "super expensive" :-)

Anyway, looking forward to the September 10 event. I'd like to know if Apple convinces me to upgrade my 5 to 5 supercharged :-)

Posted on Thursday, August 15, 2013