Very #interesting read: How Apple sets its prices

How Apple sets its prices | Ma... www.macworld.com/article/2024257/how-apple-sets-its-prices.htm screenshot

This is why it's so hard to buy an iPad or a Macbook with a significantly lower discount. I remember buying one of my earlier Macbook Airs with a 10% discount which to me was really big! And they even threw iWork package there as well (back when there was no Mac App Store).

Anyway, another piece showing how Apple is really controlling everything in their sales and distribution channel.

Posted on Wednesday, January 16, 2013