★ This is more true than ever now: (by Seth) The trust brand
Seth wrote:
When you have a choice in what to buy, you will first and foremost (and second and third in fact) base your choice on a simple question, "who do I trust to keep the promise that the marketers are making?"
That's what I mean - people need to trust you. People need to trust me. I take it very seriously. It takes lots of time to earn someone's trust but it can be lost forever in an instant. But it's soooo worth it to work on it and earn people's trust. This is when magic happens and both parties benefit from this bond of trust.
Posted on Monday, September 9, 2013
